Upon reading the introduction and scanning the chapters of the book “Networked Publics” (Varnelis, 2012), I am drawn to the idea that “Networked digital media are beginning to be taken for granted in everyday life,” (p. 1). In fact, this was the topic of conversation just yesterday in the science literacy course I teach. I asked my students to talk about what we take for granted today in terms of information literacy and science literacy. The idea that access to information is something we take for granted came up repeatedly. The new tools, techniques, and skills that everyday citizens employ on a daily basis are directly related to this incredible access to information. Based on the reading, and my own experiences, some of these tools broadly include smartphones and personal computers, in addition to the more specific applications used within these tools, such as social media sites.
I was also drawn to the idea that “...an increasing number of people are domesticating networked digital media for their ongoing business, for socialization, and for cultural exchange,” (Varnelis, 2012, p. 1). Being able to use the internet for these purposes is a key skill needed today. If you’re not advertising your company on the internet, you probably won’t succeed. In terms of socialization, if you don’t use any social media sites, you'll probably be the last one to know what's going on in your family. This is an operational dimension of literacy, but also cultural. Moreover, it can become critical, especially at times when there’s something controversial going on (e.g. a presidential election) or when science information is shared (e.g. rampant vaccine misinformation).
Personally, I think what is important to remember is that “...technologies are embodiments of social and cultural structures that in turn get taken up in new ways by existing social groups and cultural categories,” (Edwards, 1995; Hine, 2000; Pinch & Bijker, 1987; as cited by Varnelis, 2012, p. 4). I am reminded of an episode of the show The Big Bang Theory, in which “Sheldon and Amy secretly experiment on the gang by spreading rumors when they hear that Bernadette is thinking about breaking up with Howard,” (IMBD, n.d.). Sheldon and Amy hypothesize that a rumor will spread much like a virus does; that information has a life of its own. The cultural and participatory nature of literacy through new technologies is much the same. “This distribution of processing power to larger masses of people is linked to an unprecedented spread of the means of cultural and information production and dissemination,” (Varnelis, 2012, p. 6). Whenever I have a question about a topic, I can simply pull out my smartphone; or, as my father-in-law puts it, I can “ask the answer machine.”
The problem is, “We are still very much in the midst of negotiating appropriate social norms in this era of layered presence,” (Varnelis, 2012, p. 6). This is easily exemplified by the debate over student cell phone use in schools. When is it appropriate? Should we be teaching students how to use their phones responsibly, not only in maintaining an appropriate digital presence, but in following cultural norms (e.g. don’t start playing on your phone while your teacher is lecturing)? Or should we restrict their use in schools entirely?
This question arises outside of schools, as well; for instance, the coffee shop scenario described on page 16 (Varnelis, 2012). I think it all comes down to choice. I don’t think it’s rude not to “reach out” to the other Starbucks patrons because that’s become the social norm that’s developed for that particular situation. We choose to interact with people who are not close to us in proximity, and yet, we are connecting with people; in fact, online interactions might be the most enriching interactions we ever encounter because of that distance. We feel emboldened to express ideas we would likely never express to those we interact with in person. I think people of older generations have a problem with this concept because now people have a choice as to whom they give their attention. My uncle (whose political views and personal stories are tedious, at best) doesn’t have a monopoly on my attention anymore just because he’s in the same room as me.
Along the lines of negotiating new social norms, I recently saw this picture going around Facebook:
(Rembrandt's The Night Watch is considered a masterpiece, Gijsbert van der Wal, 2016)
People were up in arms. How dare children not respect such a classic piece of art? It’s just one more example of our “distracted society.” It’s a perfect “metaphor for our age,” (Malloy, 2016). My thought at the time was: Well, maybe those kids just didn’t care about that painting, and I don’t blame them, because it seems pretty darn boring to me. Maybe it’s OK for opinions regarding artistic appreciation to change over time. But when I read a follow-up article provided by The Telegraph, I gained a new (complementary) perspective. According to the teacher of the students pictured, they were using their phones to look up information about an assignment related to that particular painting (Malloy, 2016). And here the internet was, making assumptions about and judging a situation about which they knew nothing.
Unfortunately (in this case), “Anyone with access to an Internet connection has a soapbox with which to try and reach their audience, even if that audience is spatially dispersed,” (Varnelis, 2012, p. 7). As evidenced, this can be a negative attribute. Those who choose to remain ignorant (those who choose to ignore Green’s critical dimension of literacy) can say whatever they want with very little recourse. This enhances the spread of misinformation, racism, sexism, homophobia, classism, etc. On the other hand, the access to this type of “soapbox” can be good. People or groups who, historically, haven’t had a platform on which to express their points of view now do. For instance, there have been many social justice movements enacted on the internet, like #YesAllWomen and #BlackLivesMatter. These hashtags allow the everyday citizen to share information about his or her life that majority groups (men and white people) might not have even known.
These social media movements also provide those minority groups with a sense of belonging. I will never forget a situation that occurred shortly after graduating from college. I was expressing distaste over the show “Deal or No Deal,” on which 30 or so scantily-clad models held briefcases containing a numerical representation of a monetary prize. I verbally asked why there always had to be half-naked women on TV whose purpose was nothing more than a visual fantasy for men (had I known of the term cis-men at the time, I would have used it). It was something that really bothered me. The response I received was not very accepting. In fact, one person told me, “You’re the only girl who feels that way.” I held onto that sentiment for a long time. It wasn’t until the advent of social media that I began to realize that, in fact, I was not the only girl who felt that way. Many other women were frustrated with the portrayal of women in the media. It made me feel validated. Though older generations might write it off as not important, or even silly, social justice hashtags can make a world of difference.
At the same time, this brings up the question of privacy now that everyone has access to this “soapbox.” “...individuals, particularly teenagers, discuss their most intimate -- and illicit -- details online,” (boyd [sic], n.d.; as cited by Varnelis, 2012, p. 153). Based on my Facebook feed, I would argue that it’s certainly not particularly teenagers anymore, but that is an entirely separate argument. The fact of the matter is that my generation is the first generation of parents to ever have to make social media decisions for our children. My children’s digital privacy is always in the forefront of my mind. It annoys me when my peers post stories about their children involving bathroom habits or other “harmless” stories. It’s more serious when you start to think about the fact that “...advances in computation and networking have made it possible to store data on individuals to a greater degree than ever imaginable,” (Varnelis, 2012, p. 153). I read an article when I was pregnant saying that you shouldn’t post your child’s full name on social media when announcing his/her birth because people can use it to steal his/her identity. Recently, I got a letter from our health insurance about a breach in their computer system. As a result, they’re providing us with two years of free credit monitoring. I have to take care of this type of stuff for my children the same way I have to make sure their teeth get brushed and they have regular checkups.
“...it also underscores the degree to which privacy is no longer important in this culture,” (Varnelis, 2012, p. 154). Honestly, I question whether or not this is true. Is there really such a total lack of privacy anymore, or is the concept of privacy, itself, changing? For instance, it’s still somewhat taboo for women to discuss their menstrual cycles in a public setting (public meaning in person or online), but this is changing -- what used to be a very private (and embarrassing) thing is now becoming normal to discuss. I also question whether a lack of privacy is even a problem at all. Maybe it’s just a sign of changing social norms. Who actually finds this to be problematic? Probably the same people who are annoyed that you don’t interact with them at Starbucks.
Works Cited
Malloy, M. (2016, January 16). The real story behind a viral Rembrandt ‘kids on phones’ photo. The Telegraph. Retrieved from: http://www.telegraph.co.uk/news/newstopics/howaboutthat/12103150/Rembrandt-The-Night-Watch-The-real-story-behind-the-kids-on-phones-photo.html.
Varnelis, K (Ed.). (2012). Networked publics. Cambridge, MA: The MIT Press.